Ethical Principles

Residing in the heart of Northwest Colorado, Altitude Financial Services utilizes the real-life integrity, character, and code of the working cowboy as inspiration in defining our ethical standards.  In his 2004 book, Cowboy Ethics – What Wall Street Can Learn from the Code of the West, Jim Owen provides readers with a code of honor and truthfulness.  Our team has adopted the Code of the West in establishing our ethical principles and standards.

THE CODE OF THE WEST
TEN PRINCIPLES TO LIVE BY

  1. LIVE EACH DAY WITH COURAGE
  2. TAKE PRIDE IN YOUR WORK
  3. ALWAYS FINISH WHAT YOU START
  4. DO WHAT HAS TO BE DONE
  5. BE TOUGH, BUT FAIR
  6. WHEN YOU MAKE A PROMISE, KEEP IT
  7. RIDE FOR THE BRAND
  8. TALK LESS AND SAY MORE
  9. REMEMBER THAT SOME THINGS AREN’T FOR SALE
  10. KNOW WHERE TO DRAW THE LINE